Advanced Causal Inference Framework

Developing sophisticated causal inference models for marketing attribution and campaign lift measurement.

PythonRCausal InferenceEconometricsPropensity Score Matching

Project Overview

This project involves building a comprehensive causal inference framework that goes beyond traditional A/B testing to measure true incremental impact of marketing campaigns. The framework implements advanced econometric techniques including propensity score matching, instrumental variables, and regression discontinuity designs to establish causality in complex business environments.

Key Features

  • Advanced causal inference methods beyond A/B testing
  • Propensity score matching for observational studies
  • Instrumental variables for natural experiments
  • Regression discontinuity for threshold-based analysis
  • Heterogeneous treatment effect estimation
  • Automated causal graph construction and validation

Challenges

  • Identifying valid instruments in business contexts
  • Handling selection bias in observational data
  • Ensuring causal assumptions are met
  • Scaling causal inference to large datasets
  • Communicating causal results to stakeholders

Solutions

  • Developed automated instrument validation framework
  • Implemented robust sensitivity analysis tools
  • Created visual causal graph representations
  • Built scalable computation using parallel processing
  • Designed intuitive reporting dashboards for business users

View Source Code

Interested in the technical implementation? Check out the complete source code on GitHub.

View on GitHub